Why social media is a non-negotiable.

In today's fast-paced world, the internet is an essential tool for business success. But how do you build a brand and connect with customers? Social media is one of the best ways to reach out to your potential audience and make sure they know who you are and what you have to offer them. If you're not using social media yet, read on so that I can convince you why it's important for small businesses like yours!

Here's the proof that social media matters.

Social media is the most popular form of communication.

It's the fastest growing form of communication.

More than 2 billion people use it.

Social media has become a part of everyday life for many people, with more than half using it daily and over 70% posting at least once a week on their preferred platform.[1]

Your customers are on social media.

Social media is the most popular way for people to communicate with one another. According to a recent study by Pew Research Center, Americans spend more than five hours per day on their phones and tablets--and that's not including their computers! In addition, there are over 2 billion social media users worldwide (with over 1 billion active daily).

This means your customers are already spending a lot of time on social media; if you want them to hear about your brand or product, then you need to be where they are: online!

Real people make up your audience online.

Social media is a great way to connect with real people.

If you want to build trust and loyalty in your audience, it's always best to be yourself. Social media is an excellent way of letting people see who you really are. When they know the real person behind the brand, they're more likely to buy from you because they feel like they know and trust you personally (or at least understand where your company stands).

Social media has leveled the playing field for small businesses.

Social media has leveled the playing field for small businesses. Now, even if you have a small budget and limited resources, you can compete with larger companies by using social media tools to get your message out there. In addition to being an effective way to market yourself and build brand awareness, social media offers many other benefits:

• It's easy to use--you don't need a lot of technical know-how or experience in order to make it work for your business.

• It gives customers access 24/7/365--and they expect responsiveness from brands at all hours! If someone sends an email query at midnight on Christmas Eve while visiting family in another state (or country), they're not going to be happy if they don't hear back right away; this is where having real-time engagement tools comes into play.

You can build brand awareness with just one tweet.

Social media is a great way to build your brand and promote your business. You can use social media to get feedback on your products, gather information about what customers want from you, and even find out if they liked the latest design changes that you made. Social media is also an excellent way to increase awareness of your brand in general.

Social media can help you reach new markets and expand your business globally.

Social media is a great way to reach new markets and expand your business globally.

It's easy to forget that social media isn't just for teenagers and millennials--it's also an essential tool for small businesses. In fact, according to the Small Business Association (SBA), 60 percent of all U.S.-based small businesses use social media as part of their marketing strategy.[1] And why shouldn't they? With Facebook alone boasting more than 2 billion monthly active users,[2] there's no reason why your business couldn't benefit from tapping into this vast pool of potential customers with just one post or ad campaign.

But what makes it so appealing? Social media offers several unique benefits over other forms of advertising:

It is is a great way to get feedback from your customers. You can use it to find out what they really want from you, and how satisfied they are with the products or services that you provide.

Social media is about building relationships with customers, promoting your business and getting feedback on how to improve your products and services.

Social media is an essential part of your business, and it's not going away any time soon. You can't just ignore it and expect everything to work out fine on its own--you need to get involved in social media now if you want to succeed in the future!